Why concealer for men is your new best friend

Saturday, May 4, 2019

Spots... they always appear when you really need them not to... and as a man, there's never really much you can do to hide them.

In desperate moments, most of us will admit to asking our partners, mothers or sisters to pull some concealer out to paste over the offending area.

However, at long last, cosmetic companies are waking up to the huge male market out there.

Concealer for men is moving into the mainstream with many top end brands such as Clinique and Tom Ford launching their own formulations for men.

Today we're delighted to launch the one we believe to be the best of the bunch - Recipe for Men's concealer range - in our online store.


Concealer does exactly what it says on the tin: conceal. That applies to a range of skin issues, including acne, blotchy skin, and notable scarring.

And you don't need a lot - usually a little dot is enough to soften the appearance enough for no one to notice. Plus, it makes your skin look great.

A creamy and caring liquid concealer with vitamin E, Recipe for Men Concealer covers dark circles, bags and puffiness in the under eye area, as well as minor skin complexions such as small rashes and pimples.


Recipe for Men Concealer comes in three colors - light, medium and dark - so the first thing to do is figure out which shade best matches your complexion.

Apply in the under eye, on the eye lids, around the nose or anywhere to cover small rashes or other minor skin complexions.

Always use a moisturiser or an under eye gel before applying concealer. It helps blend it in.


Recipe for Men Concealer is available to buy now from Sovereign's online store.

Click here to buy now.