Multi-award-winning Aberdeen barber Sovereign has announced plans to launch a new line of male beauty and spa treatments
alongside its very first online retail store
The new treatments – under the banner of ‘Sovereign Image’ – will be rolled out later this month from a new facility constructed within the firm’s existing Union Street salon.
Beard and eyebrow shaping, exfoliating skin treatments, hair-growth stimulation and spray tanning will be among the new service lines.
Sovereign is also creating its first retail arm with an online store packed full of the very best hair, skin and beard care products.
The collection has been personally curated by salon boss Kyle Ross, who was shortlisted by GQ Magazine in its Barber of the Year category in September.
It includes Hanz de Fuko, the cult Los Angeles haircare line which counts David Beckham, Bruno Mars, James McAvoy and Scots superstar DJ Calvin Harris among its celebrity fans.
Luxury skincare brands Recipe for Men and Doers of London also feature.
Sovereign is partnering with Shopify and Aberdeen-based Imajica to create the store, which will be launched as part of the salon’s new website in April.
Kyle said: “We are very excited to be adding to the established barber and beard care lines already on offer at Sovereign.
“Male Image is a huge growth industry in the UK and we are delighted to be able to giove our clients a holistic approach to hair, beard and skincare under one roof.
“Launching an online store is also a natural progression for the business. We’re fortunate to be in a position to retail some premium products typically seen in the likes of Selfridges and Harrods in London which we know will be popular with men who like to take care of their appearance.”
Kyle, who grew up in Methlick, has enjoyed a meteoric rise in the industry since launching Sovereign in 2016.
As well as being named Best Barber UK in 2017, he was also crowned Scottish Men’s Hairstylist of the Year in 2017 and Scottish Barber of the Year in 2018.
The business – which Kyle runs with business partner Ryan Crighton – will open its second salon, in Edinburgh, in the Spring.