Sovereign to launch new services and online store

Monday, April 1, 2019

Multi-award-winning Aberdeen barber Sovereign has announced plans to launch a new line of male beauty and spa treatments alongside its very first online retail store

The new treatments – under the banner of ‘Sovereign Image’ – will be rolled out later this month from a new facility constructed within the firm’s existing Union Street salon.

Beard and eyebrow shaping, exfoliating skin treatments, hair-growth stimulation and spray tanning will be among the new service lines.

Sovereign is also creating its first retail arm with an online store packed full of the very best hair, skin and beard care products. 

The collection has been personally curated by salon boss Kyle Ross, who was shortlisted by GQ Magazine in its Barber of the Year category in September.

It includes Hanz de Fuko, the cult Los Angeles haircare line which counts David Beckham, Bruno Mars, James McAvoy and Scots superstar DJ Calvin Harris among its celebrity fans.

Luxury skincare brands Recipe for Men and Doers of London also feature.

Sovereign is partnering with Shopify and Aberdeen-based Imajica to create the store, which will be launched as part of the salon’s new website in April.

Kyle said: “We are very excited to be adding to the established barber and beard care lines already on offer at Sovereign.

“Male Image is a huge growth industry in the UK and we are delighted to be able to giove our clients a holistic approach to hair, beard and skincare under one roof.

“Launching an online store is also a natural progression for the business. We’re fortunate to be in a position to retail some premium products typically seen in the likes of Selfridges and Harrods in London which we know will be popular with men who like to take care of their appearance.”

Kyle, who grew up in Methlick, has enjoyed a meteoric rise in the industry since launching Sovereign in 2016.

As well as being named Best Barber UK in 2017, he was also crowned Scottish Men’s Hairstylist of the Year in 2017 and Scottish Barber of the Year in 2018.

The business – which Kyle runs with business partner Ryan Crighton – will open its second salon, in Edinburgh, in the Spring.

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WHAT OUR CUSTOMERS SAY

"Had my haircut by Kyle for around 2 years, still the best haircuts I’ve ever had - always the best service at Sovereign! The new facial service is amazing I would recommend to anyone who is looking to either keep up their regular routine or for anyone new and wanting a start and get some advice!"

Calum Fowler // Facebook // 19th April 2019
"Really can’t recommend this place highly enough. Complete professionalism every time. I always book with Carlanne who is always forthcoming with advice and tips. I walk away after every amazed by how knowledgeable the staff are with their 'no question is a stupid question approach'."

Andrew Stephen // Facebook // 19th Feb 2019
"I’ve been cut from the very best over the years such as Rainbow Room in Glasgow as well as Toni and Guy yet Kyle’s authentic yet modern approach to hairdressing at sovereign is one of the best, if not the best I’ve experienced."

Adil Shahid // Facebook // 18th Feb 2019
"What a great brand Kyle from Sovereign is building. Such a friendly and professional place to get your hair and beard done. Keep up the good work!!"

Mark Dryden // Facebook // 17th Feb 2019
"After taking my son to other barbers, who I always found really rough, Nathan from Sovereign took his time and was so gentle while cutting my son's hair. He made him feel at ease and relaxed - not only that, he now has a decent style growing after constantly getting it cropped short from other barbers."

Jenna Doran // Facebook // 16th Feb 2019
"Good service, great haircut. They really know what they are doing."

Josef Schachner // Google Review // 6th September 2019
"I had a fantastic experience at Sovereign. Really good haircut and the nicest cut-throat shave ever."

Mike Murdock // Google Review // 20th October 2019
"Really great place to get your hair done. Nathan always listens to the style I want then gives me tips and pointers to keep it. Yesterday I had the my first mini facial & brows done with Paula. I will definitely be adding that to my appointments going forward."

Scott Bremner // Facebook // 20th April 2019

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