The grooming super-product with 4 million sales

Friday, January 10, 2020

It’s a GQ Grooming Awards winner, has hundreds of five-star reviews online and is the go-to red carpet hair product for Hollywood’s leading men

And it would appear that the secret is out…because ‘Claymation’ has now surpassed 4 million unit sales.

It is the best-selling product of Hanz De Fuko, the cult Los Angeles haircare line which counts David Beckham, Bruno Mars and Scots superstar DJ Calvin Harris among its celebrity fans.

Here’s the lowdown on what makes it special and where you can buy it.

WHATS SO GOOD ABOUT IT?

This high-calibre styling product will always work with you, never against you.

Claymation is a styling half-clay, half-wax hybrid with super high hold and a matte finish.

It contains all natural ingredients, which means it’s actually good for your hair while providing powerful, “all-day” nourishment from roots to ends. 

Its key benefits:
  • Provides supreme holding power
  • Ultimate pliability for the perfect, semi-matte hairstyle
  • Completely water soluble

HOW DO I USE IT?

Start with a pea-sized amount and spread it evenly across one of your palms. Then vigorously rub your hands together to activate and warm the product.

Once the clay is smooth, aggressively push and stroke your fingers through your dry hair until you get the relaxed, textured hairstyle desired. Apply more product as needed.

WHAT’S IN IT?

Everything in it is natural, and the ingredients have been carefully-selected to do more than just style.

They include:
  • JOJOBA OIL which moisturises the hair and prevents hair loss.
  • CASTOR SEED OIL which strengthens hair follicles and promotes hair growth.
  • SUNFLOWER SEED OIL  to lock in moisture and help keep hair healthy and strong.

WHERE CAN I GET IT

At Harrods, Selfridges and…Sovereign!

Sovereign Barber-in-Chief Kyle Ross is one of just a handful of Hanz De Fuko ambassadors in Europe.

CLICK HERE TO ORDER.

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