Most of us have been having a blast by digitally altering our faces to look older or younger in the online challenge taking social media by storm.
FaceApp has several filters that can alter faces to roll back the clock or make you look much older.
Launched in 2017, the platform is not exactly new, but it is making headlines after users flooded Instagram with hilarious snaps.
It's also making headlines over fears about users' personal data. So, how can you make yourself look younger without Russians accessing your entire phone photo album?
Here are our seven top tips...1) FACIAL TREATMENTS
Yes, these may have traditionally been seen as being feminine, but there has been a huge rise in the number of men reinvigorating their skin with facials.
Facials improve your skin's overall appearance. They exfoliate dead skin to remove dull tones, giving you an even and healthy natural glow.Click here to read more about facials at Sovereign.2) CLEANSE YOUR FACE
Seems obvious, but keeping your skin clean, removing any impurities, will go long way towards helping you cling on to your youth.
A good cleanser will gently lift excess oil and dirt from your skin without leaving it tight or dry.
We recommend Hanz De Fuko Gentle Face Wash, which is available from our online store
Again, this one is not rocket science.
Moisturisers help maintain the skin's suppleness, as well as fighting against wrinkles and the signs of ageing.
Doers of London recently launched a daily moisturiser which has taken the industry by storm and is already stocked in places like Harrods and Selfridges. You can buy it here.4) LOSE THE WISDOM HAIR...
Age brings hair in many places you don't want it. Without warning, it can start sprouting from your ears, nose and eyebrows.
Waxing is a great way to remove unwanted hair and to add subtle definition to the hair we want to keep.Click hear to view waxing services now available at Sovereign.5) BUT KEEP THE HAIR UP TOP!
Many men face anguish of thinning and receding hair as they enter their late thirties and beyond.
Much of it is down to genetics, but there are common mistakes which men make that can accelerate hair loss. Read our blog on how to keep your hair for as long as possible.6) DE-STRESS
Life is stressful and at times we need to find ways to relieve stress.
Massage therapy has three huge benefits; it relaxes you, it helps fight fatigue and it also improves posture.Click here to view massage treatments available at Sovereign.7) HAVE A BACK-UP PLAN
Even if you do all of the above, there will be times where your skin breaks out. Thankfully, concealer for men is moving into the mainstream with many top end brands such as Clinique and Tom Ford launching their own formulations for men.
Concealer does exactly what it says on the tin: conceal. That applies to a range of skin issues, including acne, blotchy skin, and notable scarring.
And you don't need a lot - usually a little dot is enough to soften the appearance enough for no one to notice. Plus, it makes your skin look great.Read more about Concealer for Men.